Prepared forThe Litchfield CompanyMyrtle Beach / Grand Strand, SC
North Myrtle Beach submarket668 units
Bedroom-Normalized RevPAR Benchmark
A bedroom-normalized look at The Litchfield Company, and where the pricing upside sits.
A bedroom-normalized look at your trailing-12-month performance against the operators you actually compete with in the North Myrtle Beach submarket.
$48.10
Your RevPAR per bedroom today
$74.23
Where similar-size operators land
+$26
Per-bedroom upside vs peers
2.54
Your avg bedrooms / unit
About the data. Everything here is built from AirDNA's operator-level Property Manager Analysis. Listing counts and RevPAR are AirDNA estimates and can differ 5-15% from an operator's internal numbers; bedroom averages are sampled from each operator's public Airbnb and direct-booking listings. Treat every figure as directional, useful for comparison, not as audited financials.
Yield per bedroom
Revenue per available bedroom, side by side.
RevPAR rewards whoever runs the biggest homes. Revenue per available bedroom strips that out and compares operators on the same axis. Here is the North Myrtle Beach comp set, bedroom for bedroom.
Big Fish Rentals
$87.74
Sea Star Realty
$82.64
Luxury Beach Rentals
$80.23
Grand Strand Resorts
$79.94
Thomas Beach Vacations
$78.73
Myrtle Beach Vacation Home Rentals
$69.73
Carolina Palm Vacations
$61.99
Vacation Rentals Of NMB
$61.53
The Litchfield Company
$48.10
Myrtle Beach Vacation Rentals
$47.17
The hidden re-ranking
The same operators, ranked two ways.
Re-rank the North Myrtle Beach comp set by RevPAR per bedroom and the order scrambles. Operators that look strong on raw RevPAR are often just renting bigger homes. The per-bedroom view is where the real pricing performance shows.
Ranked by raw RevPAR
1Sea Star Realty$399.96
2Thomas Beach Vacations$271.61
3Luxury Beach Rentals$225.45
4Grand Strand Resorts$224.63
5Myrtle Beach Vacation Home Rentals$186.19
6Carolina Palm Vacations$168.00
7Vacation Rentals Of NMB$159.98
8Big Fish Rentals$133.37
9The Litchfield Company$122.18
10Myrtle Beach Vacation Rentals$97.18
Ranked by RevPAR / bedroom
1Big Fish Rentals ▲ +7$87.74
2Sea Star Realty ▼ -1$82.64
3Luxury Beach Rentals ▬ 0$80.23
4Grand Strand Resorts ▬ 0$79.94
5Thomas Beach Vacations ▼ -3$78.73
6Myrtle Beach Vacation Home Rentals ▼ -1$69.73
7Carolina Palm Vacations ▼ -1$61.99
8Vacation Rentals Of NMB ▼ -1$61.53
9The Litchfield Company ▬ 0$48.10
10Myrtle Beach Vacation Rentals ▬ 0$47.17
Full rankings
Every benchmarked North Myrtle Beach operator, by per-bedroom yield.
Rank
Property Manager
Listings*
Avg BR*
Raw RevPAR
RevPAR / BR
Rating
#1
Big Fish Rentals
706
1.52
$133.37
$87.74
4.43
#2
Sea Star Realty
101
4.84
$399.96
$82.64
4.57
#3
Luxury Beach Rentals
273
2.81
$225.45
$80.23
4.51
#4
Grand Strand Resorts
150
2.81
$224.63
$79.94
4.30
#5
Thomas Beach Vacations
391
3.45
$271.61
$78.73
4.39
#6
Myrtle Beach Vacation Home Rentals
374
2.67
$186.19
$69.73
4.19
#7
Carolina Palm Vacations
174
2.71
$168.00
$61.99
4.55
#8
Vacation Rentals Of NMB
153
2.60
$159.98
$61.53
4.56
#9
The Litchfield Company
668
2.54
$122.18
$48.10
4.47
#10
Myrtle Beach Vacation Rentals
306
2.06
$97.18
$47.17
4.63
*Listing counts are AirDNA estimates (aggregated across Airbnb, VRBO, and direct, typically within 5-15% of an operator's internal numbers); bedroom averages are sampled from public listings. National brands and operators with no public listing to measure bedrooms from are excluded from the per-bedroom ranking.
Size-adjusted view
Where you sit, adjusted for home size.
In most markets bigger homes earn less per bedroom, but across the North Myrtle Beach comp set the opposite holds — per-bedroom yield actually rises with home size, so the dashed trend line slopes up. What separates these operators isn't bedroom mix; it's pricing execution and tier. The fair question isn't "are you below the field," it's "are you below the line for your size."
For your home size, the trend expects about $68 per bedroom.
That is the size-adjusted benchmark, not the raw market average. The distance between it and where you land today is the headroom this analysis is built to find.
The opportunity
What closing the gap is worth
The same homes, priced and managed on a daily yield strategy, recover part of this gap. Even a partial close is a material RevPAR lift on inventory you already own.
$16.2M/ year
Estimated annual revenue gap to the peer per-bedroom yield, across the ~1697 bedrooms you operate. The scenarios below are what realistic, partial capture looks like.
Recover one-third of the gap
$57 / bedroom
~$5.4M / yr · +18% RevPAR
Recover half the gap
$61 / bedroom
~$8.1M / yr · +27% RevPAR
Size of the prize, not a promise: the per-bedroom gap ($74.23 vs $48.10) across ~1697 bedrooms you operate, annualized over 365 nights, both figures from the same dataset. Realistic first-year capture is a fraction of the full gap; actual lift depends on inventory, seasonality, and constraints.
See the full picture
We built this from public data in an afternoon. With your booking and rate data, Pacer pinpoints exactly where the yield is leaking and runs the daily pricing strategy to recover it.